Outono/Inverno 2011
Roupa para Mulher, Roupa para Homem, Roupa de Desporto, Acessórios, Bolsas
Origem Munique
Grupo com BOGNER SPORT, BOGNER FIRE + ICE, BOGNER WOMAN, BOGNER MAN, SÔNIA BOGNER
BOGNER SPORT - SUMMER 2011
Bogner Sport unites performance and fashion, functionality and luxury. A passion for high performance and intense communication with successful athletes like golf pro Bernhard Langer are the creative sources that feed the Bogner Sport collection.
Boston, Travel and Key West – these are the names of the three themes of the summer 2011 collection. Sportswear inspired by college lifestyle, classic basics reinterpreted in a casual way, sport emblems and the colors sorbet, pistachio, ink blue and cherry form the heart of the “Boston” theme. “Travel”, by contrast, is all about traveling and functionality, with purist lines and clean logo details and the colors ink blue, sun, pure white, black and sky dominating the looks. “Key West”, finally, puts everyone in a vacation mood with the colors jade, shell pink, sky, elderberry and coral red; its fresh sherbet hues and bright multi-color prints evoke images of summer, sunshine and beach life. The collection delivers innovative materials, competence in functional fabrics, perfectly finished garments and special details like the small stitched-and-sewn Bavarian lion motif, a subtle hint at the roots of the Bogner Fire + Ice brand. Featured embroideries in Madeira Frosted Matt – an innovative yarn with a matte appearance boasting high color intensity – are additional eye-catchers.
BOGNER – A GLOBAL LIFESTYLE BRAND
Today, Willy Bogner and his wife Sônia manage the world’s most successful sports fashion company – a company originally established in 1932 by Willy’s parents Willy and Maria Bogner. More than 75 years bear witness to Bogner’s irrepressible, uncompromising passion for sports and fashion, and the company is the world’s leading manufacturer of high-quality and luxurious ski fashion.
The brand, whose first products were manufactured in a small courtyard in Munich’s inner city, has long been a leader when it comes to creating superior sportswear inspired by the latest trends in fashion. The 2007 financial year was the most successful ever in the company’s history. Bogner combines sporting appeal, functionality and fashion – and in so doing sets the highest standards of exclusivity and quality. In the USA, where the brand has even become part of everyday language, dictionaries have listed “Bogners” as a synonym for stretch ski pants since the 1950s. And in Germany, 86 percent of those surveyed responded with a resounding “yes” when asked “have you heard of Bogner?” It’s a success story that ultimately owes a great deal to the huge media presence of the prominent figure of Willy Bogner junior, both as an Olympic athlete and highly respected film maker.