LIMI feu

LIMI feu SS 2010 collection coincides with the 10 year anniversary of her brand, Limi Yamamoto decided to

present what she called « her LIMI feu basics », establishing the first step of the vocabulary that she phrased

through clothes during these past 10 years.

LIMI feu is a brand designing without thinking about a dream woman, it is a collection designed for everyone, man or woman, from all ages, short or tall, very thin or not. But, what they all have in common is a strong attitude. Wearing LIMI Feu is a way to help her customers to express their own personality and a way for her to send the message to “take care of themselves”. That’s why for the first time on her Paris catwalk, she decided to show in the cosiness of her LIMI feu “home” (her showroom in Paris) and to have a casting mixing her Japanese and French friends, young and mature men and women, as well as a street and Paris model casting.

This season, LIMI feu focused her attention on the sleeves : kimono, round, opened on the shoulders or on the side as well as playing on the maximum of shapes possible as slim or baggy pants, short or long dresses using mainly linen, gabardine and cotton. The colors palette is black & white revealing the strong cut savoir-faire and “tombé” of the clothes, with some flash of bright red and light blue denim colors.

Limi feu is a fashion brand for women created by Limi Yamamoto in 1999 under the name of Y’s Bis Limi, before the evolution into Limi feu in 2002. Limi Yamamoto presented her first fashion show in Tokyo in 2000 and has been integrated in the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode calendar in Paris since October 2007.

Embracing the “punk rock spirit”, her line aims beyond the subject of gender and personality, and works toward a certain attitude.Although designed with women in mind, men too are Limi feu customers. Limi feu has two flagship stores in Tokyo (in Daikanyama and Harajuku) and is carried in approximately 50 point of sales worldwide.